Marketing Insights, Analytics and Assessments

While most retail accounts chase the same consumer dollar, each account goes about it in a different way. E-Commerce further complicates price points and requires a specific set of skills to navigate and deliver a rewarding strategy for the manufacturer.

Our deep knowledge of these accounts and the relative market is vital to determining the direction you need to grow sales or improve market share.

Success is a result of working closely with you navigating through the finer details and creating a winning strategy that works for all parties. We will get you the best results based on our knowledge of the market in all platforms/ fields.

Forecasting and POS Analysis

Product forecasting needs are more critical than ever with just-in-time inventory many accounts require. We utilize multiple reporting tools to provide timely forecasting as needed. Our background in brand development plays a significant role in properly analyzing the numbers at item detail and aggregate levels. We pay special attention to exceptions that are not always picked up by automated forecasting systems. Data is important, but you must combine digital information with the human factor to forecast at the correct level.


“Far West Marketing is the right team for us. You know the people and know how the accounts operate.”

National VP of Home Products Company

“Don’t think I’ve ever had a rep group that is dialed into their business like you are.”

National VP Kitchen Electrics Manufacturer

“We’re proud to have a working relationship that spans over two decades.”

CEO Housewares Company

“You’re always on top of things.”

Senior Buyer Internet Retailer

“I’m glad you’re my rep, I know things will get done.”

Buyer National Retailer

“You set the bar that I measure my other rep groups against.”

VP Home Products Company

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